Apple’s Wednesday, September 9th event is shaping up to be one of the
largest in the company’s history. The Cupertino-based company is
planning to unveil several major new products on stage, including a pair
of new iPhones with revamped internals, a sequel to the Apple TV, a larger version of the iPad Air, a refreshed iPad mini, and new Apple Watch
accessories. The company is also likely to discuss at least two of its
latest software platforms: iOS 9 and watchOS 2. We’ve reported the
lion’s share of what is to come at next week’s event, so this
article outlines everything we’re expecting and adds some new details…

iPhone 6s and iPhone 6s Plus
Design, 7000 Series + Rose Gold:
In line with past “S-upgrades” to iPhone hardware, this year’s iPhone 6s and iPhone 6s Plus will
retain the same designs as their predecessors,
the iPhone 6 and iPhone 6 Plus. There will, however, be a slight
increase in thickness on the two phones, but this shouldn’t be
noticeable to the human eye nor affect compatibility with most
protective cases on the market.
While the design and shape of the phones will remain, the devices will actually be made out of an
improved alloy known as 7000 series aluminum.
Apple first debuted the metal with the Apple Watch Sport last fall, and
the company explains the benefits on its official website:
For Apple Watch, we created a new alloy of 7000 Series
aluminum that’s 60 percent stronger than standard alloys. Yet it’s very
light. Together with the Ion-X glass covering the display, it makes the
Sport collection watches up to 30 percent lighter than our stainless
steel models. It’s also exceptionally pure, with a beautifully
consistent appearance that’s difficult to achieve with traditional
aluminum alloys.
Besides the new casing structure, Apple will differentiate the new
device with a new color option:
Rose Gold. Some reports have called this new color pink, but our
sources continue to stress that the color is “definitely Rose Gold in
both name and appearance.” The shades of space gray, white/silver, and
gold that Apple currently offers for the 6 line will make their way to
the 6s portfolio.
Cameras + 4K Video:
This year’s iPhone
upgrade will focus a lot on the cameras.
Both the front-facing FaceTime camera and rear-facing iSight sensor are
due for significant upgrades. On the front will be a much larger sensor
that will record 1080p video and could have up to 5 megapixels of still
resolution, based on reports from analysts. This would be a major
transition from the current 1.2 megapixel sensor on the current line of
iPhones. As Apple always notes, hardware is only one part of the story:
the new front-facing camera will see improved software integration with a
few new features:
- Support for selfie panoramas
- Support for slow-motion video
- Support for higher-resolution front facing video recording
- A software-based flash feature for lighting up the display when you take a picture in low-light environments
On the rear will be a 12-megapixel shooter that is capable of
recording video in ultra-high resolution 4K quality.
With the iPhones starting at fairly low capacities (more on that
below), the inclusion of 4K video recording could pose a challenge for
some users. We believe that Apple could be preparing an upgraded version
of its iCloud storage backend in order to allow users to take and
upload 4K video rather than storing the entire clip offline to their
devices. Given storage limitations, it is likely that 4K will be a
switch rather than a default recording option.
Force Touch Screen:
In addition to upgraded cameras, another major user-facing feature of the iPhone 6S line will be
a Force Touch-based display.
Sources say that Force Touch on the iPhone is only akin to the MacBook
and Apple Watch in name, as the functionality is much more advanced.
With that in mind, sources say Apple will likely call the Force Touch
technology on the new iPhones by another name. Force Touch allows the
iPhone 6s version of iOS 9 to sense different levels of pressure.
According to sources, the new phones will be able to determine the
difference between a tap, a standard press, and a deep press, adding a
third level of sensitivity over the Apple Watch screen and MacBook
trackpad.
While Force Touch on the Apple Watch is used to load additional
overlay menus over the small 38mm and 42mm casings, and while the
MacBook’s trackpad can sense a Force Click, the screen on the iPhones
will be primarily used as a shortcut and navigational tool. Here are
some examples from our earlier report on Force Touch coming to the new
iPhones:
- New to the Force Touch experience, a user can look up a point of
interest in the Maps application, and then Force Touch on the
destination to immediately begin turn-by-turn directions. Currently, if a
user wants to start navigating to a destination, she must search for
the point of interest, click the navigation logo on the map view, then
click another button to actually start navigating. In this case, the
Force Touch gesture will skip two steps.
- In the Music application, a user can Force Touch on a listed track
to be presented with some of the most commonly used actions. For
instance, if a user deep presses on the listing for a song, a menu will
appear to quickly add the song to a playlist or save it for offline
listening. This Force Touch gesture would act as a substitute for
clicking the actions button on the right side of each track listing in
the Music app.
- Another feature in testing, according to one source, are shortcuts
that appear after Force Touching an app icon on the Home screen. For
example, if a user deep presses on the Phone app icon, he could choose
to shortcut directly to the Voicemail tab. This could also apply to deep
pressing the News app icon and being taken directly to either the
Favorites or For You tabs.
- Some of the Force Touch gestures will come from Apple’s
latest MacBooks. For instance, a user can Force Touch a link in Safari
to see a preview of that webpage. The gesture also works for deep
pressing on an address or contact name to see a preview of a map view or
contact card, respectively. Similarly, a user can Force Touch a word to
look up its definition.
We also explained the three primary interfaces for Force Touch:
- No additional user interface as with the subtle integration on the new MacBooks
- A user interface that appears surrounding the finger where the Force Touch gesture is conducted
- A shortcut list toward the bottom of the display akin to a typical options list across iOS.
As with the Apple Watch, Force Touch on the iPhones will be tied to a
haptic feedback engine to provide physical feedback to an iPhone user.
We are told the consistency of the feedback is “nice.” As this will be
touching your finger rather than wrist, it may feel more reliable than
on an Apple Watch as well.
A9 Processor + 2GB of RAM:
Unsurprisingly, the new iPhones will have an updated, “far snappier”
chip known as the A9 processor. Also in the cards: 2GB of RAM like with
the iPad Air 2. More RAM will mean the ability to run more apps and web
pages in the background without sacrificing speed.
Motion Wallpapers:
Another new addition to the iPhones is the
presence of motion wallpapers on the lock screen.
Like the Motion watch face on the Apple Watch, iPhone 6s and iPhone 6s
Plus users will be able to customize their new lock screen with animated
clips of either bursting paint in many colors of koi fish. We’re told
that the new wallpapers look “great,” despite not being lit up by an
OLED display.
NFC + Cellular Chips
The iPhone 6s and iPhone 6s Plus will both
feature new NFC chips that
likely add a secure element processor, reducing the need for a separate
chip. Apple, of course, uses the NFC chip for its Apple Pay mobile
payments solution, so a more secure offering is certainly something that
will be welcomed by users.

Both new iPhone models will also feature
significantly improved cellular data performance.
The devices will be capable of delivering up to twice the theoretical
LTE download speeds thanks to the new Qualcomm chip. The chip is much
more power efficient, as well, according to Qualcomm. Improved power
efficiency will lend itself to improving the overall battery life of the
iPhone.
Overall, the new iPhones are expected to include a
significantly reduced number of chips compared to previous generations. One
section of the board that previously had in excess of 10 components has
been pared down to 3 main chips, simultaneously cutting the number of
parts and increasing the power efficiency of the ones that remain.
Capacities, Prices + Lineup:
Despite the larger file sizes required by 12-megapixel photos and 4K video, the new iPhones
will again start off at 16 GB of storage.
In fact, the prices and capacities of the new iPhone 6s and 6s Plus
will be identical to the launch offerings of last year’s models. Here’s
our breakdown of what to expect from the iPhone lineup on the afternoon
of September 9th.
iPhone 6s:
- 16 GB — $199 (on contract)
- 64 GB — $299 (on contract)
- 128 GB — $399 (on contract)
iPhone 6s Plus:
- 16 GB — $299 (on contract)
- 64 GB — $399 (on contract)
- 128 GB — $499 (on contract)
The iPhone 6 and 6 Plus will stick around at $100 on-contract
discounts per capacity, while the iPhone 5s will become Apple’s free
on-contract phone. The iPhone 5c, according to sources, will be
discontinued while the in-the-works iPhone 6c will not be launched this year.

Apple TV
Design and Ports:
The Apple TV upgrade in 2010 brought a smaller, black puck-like
design and that look has been retained with both the 2012 and 2013
refreshes to the device. We’re told that the same aesthetic will
continue with the new Apple TV. The new box is
said to appear very similar to the current look but will be noticeably thicker,
most likely in order to accommodate additional 802.11ac wireless
components. The ports on the rear of the device, ranging from power to
micro-USB to optical audio to Ethernet, will remain.
Remote Control+ Gaming Pads:
One of the main new features of the Apple TV will be the
inclusion of a revamped remote control. The new remote will have the following features, according to sources:
- A larger new design with a built-in touchpad for navigation
- The hardware will still be made from metal, but the casing will be black in color to match the set-top-box
- Larger, tactile buttons to activate Siri and go to the Apple TV’s home screen
- A standard rocker switch for controlling the Apple TV’s volume output
- A built-in microphone for Siri voice input
- Accelerometers for motion control for some parts of the operating system and games
- Replaceable batteries without the need to charge the controller.
In addition to the new bundled remote, the new Apple TV will support third-party
Bluetooth controllers for gaming.
Apple first brought support for controllers in iOS for the iPhone,
iPad, and iPod touch a couple of years ago, but these accessories have
not gained popularity. With a gaming focus on the Apple TV, perhaps
these third-party offerings will improve in both functionality and
usage.
A8 Chip + No 4K streaming:
Sources confirm that the new Apple TV will be
powered by an A8 processor, which is a huge upgrade from the single-core A5 chip in the current Apple TV
and an even bigger upgrade from the A4 chip in the preceding hardware.
While a new chip with improved video processing capabilities is in the
wings, the new Apple TV will lack support for streaming 4K video from
both the internet and the next iPhones.
Search:
On the software side, one of the most anticipated features of the new device is system-wide, universal search based on
iOS 9’s new Proactive Spotlight Search technology.
Currently, Apple TV users have to search for content app-by-app. With
this new Apple TV, there will be a single search field that can look for
content across applications. Here is how we explained it in our
previous roundup of what to expect from the new Apple TV:
Speaking of search, it sounds like one of the reasons
behind making the new Apple TV software directly based on iOS 9 is for
its new Proactive search support. In iOS 9, Proactive search brings new,
more powerful and accurate system-wide search support. As Jeremy Horwitz also noted in March,
one of the biggest omissions from the current Apple TV is system-wide
search support. For example, a user cannot search for “James Bond” and
see results across the iTunes Store, Netflix, the Crackle app, and the
Apple Music library. Apple is said to be planning to fix that with the
next-generation Apple TV software, but we are told that the company may
wait to integrate the new search features until the Apple TV is
populated with third-party applications.
Thanks to the Apple TV now running an iOS 9 core, it is likely that
the search functionality will be able to work across apps from the Apple
TV App Store. Of course, this will require developers to ensure search
compatibility with their apps, but Apple’s apps should work with the
universal search feature out of the box. As the Apple TV is an Internet
streaming-based device, the search will work beyond content
stored/cached for offline playback.
Siri + Interface:
While the internal hardware and functionality of the Apple TV will see a revamp, we believe that the
new operating system’s design will more closely match a fresh coat of paint.
In terms of features, Siri will be the main navigational tool for the
new Apple TV. A source has told us that most of the operating system
will be controlled by Siri and that the voice assistant will be pegged
as the premier feature of the new Apple TV. Thanks to the microphone in
the new physical remote, it will be much easier to search for
content using the voice-based Siri system. For example, users will
likely be able to search for a James Bond movie by saying “Search for
Goldfinger,” or begin playback of an Apple Music playlist by saying
“Play my Party Mix.”
The redesigned interface will be more similar to that of iOS. The
overall interface will be similar to that of the current scrolling list
of large icons, but with a refreshed and more modern look akin to iOS 9.
The new Apple TV will also feature an App Store. Third-party
applications support plus a full Software Development Kit for the Apple
TV will be two tentpoles of the new device. This means that developers
will be able to build apps for Apple TV just like they would the iPhone,
iPad, and Apple Watch.
Pricing, Capacities + October Launch:
The new Apple TV will cost more than the current $69 model,
starting at $149, according to trusted sources.
The current cheaper version will stick around, however, and gain the
future cable replacement service. We’re told that Apple has developed a
pair of capacities for the new Apple TV: 8GB and 16GB. If Apple does
indeed launch both capacities, the $149 model will include 8GB of
storage and the 16GB option will cost $199. If Apple chooses to launch
solely the $149 model, they’ll up the memory to the full 16GB. This
would double the current 8GB of storage available for media caching in
the current Apple TV. However, the new model is capable of playing games
and storing apps, so Apple will likely push for users to keep more
space free.

iPad Pro
Design and Name:
The long-rumored 12.9-inch iPad has been referred to as the iPad Pro
in many claims, and sources have now confirmed that iPad Pro will be the
actual marketing name of the device.
Codenamed J99 and J98 internally,
the new models will feature a larger, 2732 x 2048 display that is
encased in a thin bezel similar to the designs of both the iPad mini and
iPad Air. Said a source, “it literally looks like a big iPad.” The
device will have a similar aluminum back with curved edges, a FaceTime
camera on the front, and an iSight camera on the rear. We can’t imagine
why people would casually use a camera on a nearly-13-inch tablet, but
perhaps it will be useful for App Store apps, video recording in
professional settings, and for FaceTime.
Force Touch + Stylus:
Sources confirm that the iPad Pro will include a Force Touch based
screen, similar to the one on the new iPhones, in addition to a stylus
accessory. We’re told that the stylus, which will be bundled with the
iPad Pro in box, will “not look like a traditional” one. The stylus will
open up the door to enhanced drawing and design apps on the new iPad,
and the integration with the Force Touch screen will allow the stylus
and the iPad Pro to work differently based on the levels of pressure
applied by the stylus to the iPad’s display. Additionally styluses will
be sold separately.
Cases and Keyboard Accessories:
We are told that the iPad Pro will gain the usual suite of iPad
accessories from Apple: Smart Covers and Smart Cases in the normal array
of both colors and materials (polyurethane and leather). These will
likely be priced a little bit higher than their smaller counterparts for
the iPad mini and iPad Air due to the additional materials. We’re also
told that the iPad Pro has been designed with wider support for
Bluetooth keyboard, and it appears that Apple is also preparing a
keyboard accessory of its own.
Speakers and Ports:
As can be seen in our schematics above, the iPad Pro will
make use of its larger space
to house stereo-style speakers: two on the top and a pair on the
bottom. The top will feature a headphone jack as well, while the bottom
will have a standard Lightning connector. The side will include the
standard volume rocker panel. There have been rumors of additional USB-C
ports on this device, but perhaps those were added in a revision to the
device and are not shown in our few-month-old render above.
Nonetheless, in the age of wireless networking, additional ports are
likely unnecessary. After all, even the OS X-based MacBook is a single
port machine.
iOS 9.1:
The iPad Pro will ship alongside iOS 9.1, the first milestone upgrade
to iOS 9. The new OS is expected to include special improvements for
the larger display, such as optimized versions of Split-Screen apps,
Picture-in-Picture video playback, Notification Center, and Siri. Apple
has also been working on a new multi-user mode for a future version of
the iPad operating system, but it is unclear if that addition is ready
to go for the iPad Pro this fall.
November Launch:
While the
iPad Pro is expected to be introduced at this event, we are told that the product will actually begin shipping in November.
Before the launch, Apple will put up the new devices for pre-order on
its website. Pre-orders are expected to begin at the end of October.
There are a few reasons for the lengthy lead time between the September
announcement and November launch: Apple wants to market the device to
enterprises, allow developers time to re-work their apps for the larger
screen, and produce enough units for the launch.

iPad Mini 4
Design:
Last year the iPad mini was left behind in the update cycle in
comparison to the upgraded and thinner iPad Air 2, as it solely gained
the Touch ID sensor and in-app Apple Pay from the iPhone. This year, we
expect the
iPad mini 4 to come with a thinner design that matches the thickness of the iPad Air 2. It will likely be lighter as well thanks to the thinner aluminum casing.
New Cameras and Chips:
The current iPad mini includes last-generation FaceTime and iSight
cameras, so it is likely that the HD quality of the front sensor will be
upgraded while the rear camera will move from 5 megapixels to 8
megapixels in order to match the latest iPod touch and iPad Air
2. Moving closer to the latest iPhones and the iPad Air 2, it is likely
that the new Mini will either incorporate an A8 chip or A9 chip. The
current iPad mini includes an A7 processor, which first debuted all the
way back in 2013.
Split-Screen Apps:
Thanks to the faster processor, the
iPad mini 4 will unlock full Split-Screen apps for the first time on the 7.9-inch Apple tablet.
The 9.7-inch iPad Air with the A8X chip will already support those iOS 9
features when they receive the Software Update this fall.